Organization culture
What are the constituents of an organizational
culture? There are many. A successful organization is
more than just the sum total of its systems, processes and people. It should believe
it is more than the products it manufactures / the services it provides and
more than the revenues it generates. It should define itself by the values it keeps
and the culture it is building.
The culture
is always created, implemented, and nurtured by the top management. From the top,
it percolates down the line in the organization. The culture has to take many
aspects into account and the most important ones are: legal, human, and
technical. Refer the table below.
While developing
your culture, try to answer all the aspects in the table above. If you put your
heart into it and try earnestly, you will create a fantastic culture. To make
people understand your culture and get adopted to it, you can define certain
values. Those values should be your guiding lights on your path to success. No one
should deviate from those values.
As a
guidance, seven possible values are given below.
1.Open Atmosphere
•
Create easy access for all across levels and functions.
•
Foster a willingness to listen and change, to give and accept feedback.
•
Encourage people to question, disagree, criticize and suggest
improvements.
Such openness can lead to
improvement only in a disciplined environment where people conform to rules,
processes and performance norms.
2. Outstanding Teamwork
•
Is the result of being individually and collectively responsible for the
organization as a whole.
•
A high level of teamwork takes place when there is inspired leadership,
clarity of individual roles and a constant flow of communication and knowledge
across the network.
3. Respect for the Individual
•
Every individual is important and deserves to be treated equally. (Individuals
are different but they are equal)
•
Acknowledge the role and contribution of every individual.
•
Such a work philosophy means that individuals are inspired and enrolled
to produce extraordinary results, rather than managed and motivated.
4. Pride in Work
•
Drives pursuit of perfection.
•
Be it a proposal, an e-mail or a report, every task is an opportunity to
demonstrate our attention to detail and our commitment to quality.
•
This pride energizes us to innovate and multiply value for customers.
5. Long-term Relationship
•
Invest in relationships with your customers, team members, partners and
shareholders to create substantial value for these stakeholders.
•
Commit to relationships that are synergistic and long-term.
•
Do not compromise the interests of stakeholders for expedient,
short-term considerations.
6. Customer Intimacy
•
Relationships are not merely long-term; they are intimate.
•
Strive to achieve a deep sense of alignment with all stakeholders
through an intense awareness of their vision and an undertaking to fulfill
their vision.
•
Customer Intimacy is characterized by careful listening, an accurate
assessment of the realities and opportunities, and a commitment to identify the
critical levers to create a winning proposition.
7. Commitment to Results
•
Your environment must foster a winning attitude where leaders are
accountable for delivering exemplary performance through their teams.
•
Personal growth and development come from making larger and larger
commitments and consistently delivering them.
If you create
and maintain a fantastic culture, people will love to work for you and the
attrition rate will be almost zero.
Remember:
Creating and maintaining a fantastic culture is not easy. It requires a very big
heart and consideration towards employees.
Does the organisational culture have an impact on its brand name?
ReplyDeleteWell, it depends on two factors: the size and spread of the organization.
DeleteIf the organization is very small and operates in only one location (very low spread) its culture may have an impact over its brand name. There again, the impact may not be big enough to make a dent in its brand name.
For a big organization having a larger spread, its culture will not have any impact on its brand name. There is one more dimension to this discussion. When an organization becomes larger and spreads its wings, professionalism sets in and the culture improves to a larger extent.